The UTM Builder is a tool that enables marketers and website owners to build UTM parameters for URLs. UTM, or Urchin Tracking Module, codes are small fragments of text added to the end of URLs to enable the tracking and analysis of traffic sources in tools like Google Analytics. You can use UTM parameters to keep track of the effectiveness of marketing campaigns, identify sources of traffic, and make informed, data-driven decisions to optimize your strategies.

What are UTM Parameters?

UTM parameters are added to URLs as key-value pairs to provide detailed information about a link’s traffic source. The main parameters include:

1. utmsource: Defines the source of traffic, for example, google, facebook, newsletter.
2. utmmedium: defines marketing medium – email, cpc, social.
3. utmcampaign: describes campaign name – summer_sale, product_launch.
4. utmterm: usually used for paid search to define keywords
5. utmcontent: is used for distinguishing similar content or links – button_ad, text_link.

Example of a UTM-Enhanced URL

Original URL:

With UTM Parameters:

How a UTM Builder Works

• Enter the URL of the page to be tracked.
• Fill in the UTM parameters: Source, Medium, Campaign, Term-optional, Content-optional.
• Generate the final UTM link.
• Use this UTM-enhanced link in your marketing channels to track traffic.

Benefits of Using a UTM Builder

1. Improved Tracking: The performance of multi-channel, cross-platform marketing campaigns can be tracked.
2. Advanced Analytics: Segment traffic based on source, medium, campaign, and content.
3. Easy Reporting: Simplifies reporting in Google Analytics or other tools.
4. Performance Insights: Understanding what drives more engagements and conversions, rooted via channels.
5. Time-Saving: Automates URL creation, reducing human error.